International Journal of Humanities & Social Science: Insights & Transformations [ISSN: 2581-3587 (online)]

The Case of Dynamix Communications’ Marketing Communication Mix for Guarantee Trust Bank in Nigeria

Emmanuel Olurotimi Olubodede

This study, “The Case of Dynamix Communications’ Marketing Communication Campaign for Guarantee Trust Bank in Nigeria” is concerned with determining the marketing communications objectives of DC for GTB, ascertain why DC had to handle GTB’s marketing communications; know the marketing communication strategies and tools employed by DC; know the extent to which marketing communications by DC for GTB were successful, as well as find out possible lesions to learn from such physical marketing communications. The study is qualitative in nature, and is indeed a case that demands reliance on interviews, observations, and document’s review sheets as instruments of data collection. Conclusion is thus: it is professionally good for a bank to contract a communications agency to manage its marketing communications. The reality of such experience as studied show that the management of GTB acknowledges the need to leave marketing communications to experts in advertising and public relations. Through a combined use of advertisements and public relations as the broad strategies 2,500 new GTCreat8 student’s accounts were opened by students at each campus visited, hence a good marketing mix that benefited the marketing campaign. Among other recommendations, the study points that other banks can take lesions from this case.

Uncertainty of Nomenclature and Relative Problems in Media, Journalism and Communications Education in Nigeria

Isaac Imo-Ter Nyam, Raheem Salami Olajide, John Ahire Sambe

This paper provide a basic statistical picture of tertiary institutions that offer media, journalism and communications education courses in Nigeria; particularly in terms of uncertainty of nomenclature and problems associated with it. The Descriptive Name Theory provides the theoretical perspective for this paper. The paper concludes there is clearly an uncertainty of nomenclature in media, journalism/ communications education in Nigeria and beyond. This situation considered completely unacceptable. The unbundling of mass communication into various sub-disciplines that are now approved by Nigeria’s National Universities Commission [NUC] is considerably in the right direction –though with attendant emerging concerns such staffing as well as serious tendencies of course description and learning experience duplications. However, if tailored properly, the unbundling f mass communication [from the hitherto amorphous One Course, Many Professions quagmire] is expected to be far more enriching-academically, professionally, and practically. Given the broader and more rewarding but complex contemporary media and communication realities, the specialisation of courses from the hitherto broader nature of Mass Communication should be then become more rewarding. Relative and concerned stakeholders, media educators, government, media experts, media and education researchers; both national and international should be purposefully involved and enriched.

Importance of Upanayanam Rites in Current Scenario and Its Rich Historical Background-A Research Article

Ajay Krishan Tiwari

Upanayan or say Yagyopaveet or Vidhyaadhyana can also be called the rite of initiation. Upanayana rites-Yagyopaveet is the tenth rite of Hinduism This is a very important ritual in Hinduism. It can be called the tenth sacrament in sixteen rites. Because this ninth ritual is performed after Karnabheda. The main purpose of this rite is to pave the way for the material and spiritual progress of the native. Assisted in the study of Vedas, teaching education, kalpa, grammar, verses, astrology, called Nirukta as Vedarya goes. Among these, the Ved?ry?n called ‘Shiksha’ is the beginning of the Veda mantras (in the text, rituals of ‘Kalpa’ Veda mantras And for the knowledge of Yagya rituals, the meaning of Vedic verses (words) in the Nirukta Ved Mantras. In making knowledge, astrology and rituals for the knowledge of verses used in Vedic mantras Provide great help in providing knowledge of the appropriate time and muhurta for various activities etc.

COVID-19: A Colossal Threat to Fundamental Rights of Humans

Obiwuru Chidera Rex, Ismail Sheik, Nadeem Sarwar (PhD), Asma Irshad (PhD)

It is quite apparent that the outbreak of COVID-19 otherwise known as Coronavirus is accompanied by a series of issues. And without equivocation, one of the issues is the threat the virus is posing to the fundamental rights of human beings. In respect to what is stipulated in the United Nation’s Universal Declaration of Human Rights, humans have the right to life, freedom of worship, freedom of movement, right to education, freedom of opinion, and expression, etc. The rights and freedoms are originally intrinsic, basic, and inalienable. They are the sine qua non for a peaceful and just world. Contrariwise, COVID-19 is suffocating these rights, the cardinal rights of humans. Howbeit, data for this study is generated from secondary sources for an effective analysis of how the novel virus is affecting the fundamental rights of humans.

Concept and Significance of Man Power Planning

Ravishankar Prasad

“Man is the only creative animal on the earth, though paradoxically his resistance to change sometimes can be heroically obstinate. He builds institutions in order to preserve past innovations, but in that very act often fails to promote the environments for growth of new ones. And so there are gaps that trouble our time”.

A Potted Biography of Denen Tofi: A Noble Entrepreneur in Tivland of Central Nigeria

Thaddeus T. Ityonzughul

Scholars of various disciplinary orientations have engaged in research activities on issues concerning entrepreneurship. Their publications have proliferated with a view towards inducing the readers to understand the contributions of entrepreneurs and entrepreneurship to economic life of societies, globally. In Nigeria and Benue State in particular, there is quite a substantial literature on entrepreneurship. However, all of these extant literature were written to the neglect of Denen Tofi, a noble Tiv entrepreneur that contributed so much in solving the challenges of human development in Tivland. Thus, this paper is an intervention to
study the contributions of Tofi to the development of entrepreneurship in Tivland in Central Nigeria. Its objective is to show how Tofi’s entrepreneurial activities created employment and paved the way to socio-economic development of the study area. The paper using extant and oral sources in line with interdisciplinary methodology evaluates Tofi’s attempts at surmounting the said challenges and analyses the number of issues that led to the collapse of his business enterprises. The study employs and applies the social cultural theory of entrepreneurship to the understanding of the phenomenon under investigation. The study concludes by recapitulating on the basic issues interrogated by the paper and emphasised that, the engagement and mismanagement of Tofi and Sons Group of Companies by his family members led to the collapse of his enterprises. In this wise, the paper proposes thoughtful policy prescriptions to tame the deteriorating state of the business ventures under review.

Impact of Social Environment on Emotional Maturity of Adolescent

Ruchi Chauhan

The social environment (parents and peers) is a very important part of a child's personality development. The type of environment determines an individual’s development. Emotional maturity means developing the ability to understand and manage our emotions. When faced with many situations in our life, our mental maturity is one of the biggest factors determining our ability to deal with all situations. Adolescence is a very important and transitional stage in life in which a person experiences many changes. Physically and mentally in his life. A current study was conducted to examine the involvement of social environments in influencing the development of mental maturity in adolescence.

“Gooden Boy Angle”: An Emerging Ritual Belief in Thailand

Rujittika Mungmunpuntipantip, Viroj Wiwanikit

Ritual belief is a common humanistic behavior seen in many countries with a long history. Animism and belief in supra-natural power is an interesting phenomenon. Sometimes, there are new emerging trends of emerging ritual beliefs. Here, the authors present and discuss on the ritual belief on “Gooden boy angle”, an emerging ritual belief in Thailand. Local people believe that “Gooden boy angle” can bring wealth and good luck to them. This belief is a classic belief and has just been reemerged within a few months.

Comparison of Habitual users, Occasional users and Non-users of Alcohol

Jeetendra Kumar Singh

National Committee on Alcohol Abuse in India has revealed that there are disturbing signs which show that alcohol abuse in India is likely to worsen and get out of hand if the planned, comprehensive and sustained measures are not taken immediately to curb the evil. In the present study we have tried to compare the habits of habitual users, occasional users and non-users of alcohol. For this purpose, data were collected in small groups (5-10 students).

Bringing Buddha Image to Bath in Stream: A Specific Festival in Central Northern Region of Thailand

Rujittika Mungmunpuntipantip, Viroj Wiwanitkit

Bathing is a normal activity of human beings. In Buddhism, the bathing of Buddha image is also done in Indochina. In Water Festival (April each year), the local people will bring water and bath the Buddha images in their houses. However, there is also an interesting a specific festival in central northern region of Thailand, bringing Buddha image to bath in stream.

Mughal Harem Ladies and their Administrative Rights

Rajdeep Sinha, Annapurna Sinha Das

The role of Mughal royal ladies in politics was remarkable which was neglected by some prominent historians. Our male-centric history is written by historians who gave prominence to the male Mughal rulers although the Mughal women contributed to the Mughal Empire. Women were actively participated in harem and court politics. They have many legal rights and decision making powers. Their ideologies impacted rulers greatly and many of them were the ‘king makers’ who ruled the Mughal world behind the curtains.

Objectives: Through this article, I want to discuss some issues like 1) Role of harem women in the history of Mughals. 2) What were the special rights enjoyed by Mughal royal ladies. 3) Their active role in Mughal politics.

Role of Information and Communication Technology in Rural Development in Bihar

Dr. Rakesh Kumar Singh

Information and Communication Technology (ICT) are those technologies that can be used to interlink information technology devices such as personal computers with communication technologies such as telephones and their telecommunication networks. The PC and laptop with e-mail and Internet provides the best example. Devices such as digital cameras, digital video cameras and players, personal digital assistants, slide projectors and mobile telephones are also compatible with more traditional media such as radio and television. In easy terms ICT is defined as technologies that facilitate communication, processing and transmission of information in the electronic format. The progress of any market mainly depends on the access to information. The ICTs greatly facilitate the flow of information and knowledge by presenting the rural consumers extraordinary opportunities to attain their own entitlements.

Development of Disaster Management Awareness Project and Disaster Education for the Students of Higher Secondary School in India

Shefaliben Kanubhai Patel, Dr. Vaishaliben B Patel

Prevention is more comfortable than treatment, a new saying that emergency prevention is beneficial and relevant. It is clear from the reality that disaster preparedness prevention and investment will save thousands of lives, critical economic properties, livelihoods and reduce the total cost of disaster relief. At this stage, the role of education and schools in mitigating the likelihood of disasters becomes highly significant. Therefore, showing the extent of knowledge of the person regarding disasters is both the first step of the studies to be carried out on this topic and significant addition to social disaster management studies. This paper aims to illustrate the development of disaster management awareness projects and disaster education for higher secondary school students in India.