POLITICALIZING AS PROPANGANDA: ANALYSIS AND APPLICATION IN THE 21ST CENTURY POLITICS

Abstract

Without being polemic, propaganda is seemingly controversial in nature and scope. Many people view it to be deceptive, while some held a positive view on the concept.  Whatever the case may be, propaganda is employed at different levels of the society. Ranging from political, social, cultural and religious parlance. The study examines politicalizing as propaganda: analysis and application in the 21^st century politics. Significant literature were reviewed, the theory of political propaganda was used for the article to give it a theoretical perspective. Qualitative method was adopted and sources of data used for the study was journals, books and personal observation. The study concluded that Political aspirants in Nigeria and around the world are known for using propaganda during electioneering campaigns to seek for mandates in their sundry positions. Propaganda is quite persuasive and superlative. Inherently, propaganda should be considerably seen as a positive tool that effectuates social or societal change rather than what is being used for.