A QUICK LOOK AT ENVIRONMENTAL COMMUNICATION AS A PARADIGM FOR ENVIRONMENTAL SUSTAINABILITY

Abstract

The need to sustain our environment has become a matter of concern at the global circle. But how to create this awareness and drive certain programmes and policies to effect and behavior change on this issue depends on the communication strategies put in place to drive the purpose. Thus the need for Environmental Communication-a new transdisciplinary paradigm that involves the use of communication approaches principles and techniques to convey environmental information and data between people. The need for environmental sustainability with the help of environmental communication is what this research article suggests. The agenda-setting approach of the media can best be applied to achieve this goal. Communication is a vital tool that if properly applied can help to ensure environmental sustainability and promote healthy environmental best practices.